People Power Passion

Branding, print and digital design for People Power Passion, Luton’s Pilot Year of Culture.

People Power Passion is an ambitious programme of events that took place across five months in 2019, to commemorate the 1919 Peace Day Riots. The programme brought Luton’s diverse cultures and communities together to celebrate the vibrant town, empowering local residents and giving a voice to those who are rarely heard.

The programme called for a bold, recognisable brand that could be applied across a variety of outputs, including flyers, newspaper adverts, billboards, lamppost banners, hoardings, posters, roller banners, film graphics, an event programme and a celebration booklet to document the project. The logo is inspired by protest signs and headlines, and is intended to be attention-grabbing and unapologetic.

““Sophie worked with us over a number of months on this project and I couldn’t recommend her enough. We started with the branding for the project and worked right through a range of promotional materials, graphics for films and celebration/evaluation publications. The project evolved as we moved along, with a number of client voices needing to be accommodated. Sophie was exceptionally pleasant to work with, even when the brief evolved. The brand has become very well known across the town and is well-loved. Highly recommend working with this exceptional designer.””

— Michaela Nutt, Cultural Enabler, Luton Borough Council

Client: Luton Borough Council

Branding and promotional materials for People Power Passion

People Power Passion