AiRT

Branding, website & print design for AiRT, an EU-funded project to develop the world's first indoor Remotely Piloted Aircraft System specifically designed for professional use in the creative industries. The brief called for a clear visual identity which could be used across all of the project deliverables.

The logo was developed by simplifying the temporary logo design, which was based around the image of a compass, into an abstract, angular shape which suggests direction, movement, positioning and mapping, and could represent the blades of a drone or a spinning compass dial.

Project undertaken during employment at Clearhead
Client: Universitat Politècnica de València in association with the European Commission